21-Day Traditional Internet Sales Process Guide

This document is a guide outlining the 21-Day Traditional Internet Sales Process recommended by Stauning Solutions Group for handling vehicle inquiries. It emphasizes the importance of timely communication with prospects who have submitted a lead, particularly those with valid phone numbers. The document details the steps involved in the process, including initial contact attempts through phone calls, text messages, and emails. It specifies that dealers should check with legal counsel to ensure compliance with laws such as the CAN-SPAM Act and TCPA when implementing these communication methods. The guide also presents data indicating that reconnecting with prospects within the first three days significantly increases the likelihood of a sale. It advises against sending emails after the first ten days and highlights the ineffectiveness of phone calls to non-responsive prospects after the initial contact period. The process concludes with recommendations for managing non-responsive prospects after the 21-day period.