Kiefer Mazda Social Media Marketing Results

This report details the social media marketing results for Kiefer Mazda from January 2025 to March 2025. The document outlines the significant increase in monthly sales, rising from 55 cars in March 2024 to 201 cars in March 2025, marking a substantial year-over-year growth. It presents data on average costs per lead and unit sold, with average costs reported at $25.28 and $201.24 respectively. The total sales matched back to social ads amounted to 131, with a total of 1,043 leads generated. The report describes the challenges faced by Kiefer Mazda in reaching local buyers and building trust. It explains the solution implemented, which involved a video-first omnichannel strategy across platforms such as Meta, TikTok, Snapchat, and Pinterest. This strategy aimed to enhance engagement and drive serious shoppers to the showroom by placing the team and inventory prominently in front of potential customers.