Downtown Auto Group Dealer Management System Case Study

This case study outlines the experience of Downtown Auto Group in Vernal, Utah, with their transition to Dealertrack Dealer Management System (DMS). Over 18 years, Dealer Principal Matt Garner faced challenges with various DMS solutions that did not meet the dealership's needs. In 2017, the decision was made to switch to Dealertrack DMS, which Garner describes as a critical component of the dealership's success. The intuitive nature of Dealertrack DMS and its seamless integration with existing systems facilitated a smooth transition, enhancing employee efficiency by streamlining workflows and reducing redundant tasks. A key aspect of this transition was the addition of a Performance Manager from Dealertrack, who has played a significant role in analyzing the dealership's specific challenges and strengths. This partnership has led to increased accountability and growth opportunities, ultimately boosting efficiency and gross profits for Downtown Auto Group.