Build-A-Bear Omnichannel Fulfillment Strategy Implementation

This case study outlines the implementation of an omnichannel fulfillment strategy by Build-A-Bear in response to the challenges posed by the COVID-19 pandemic. The document details how Build-A-Bear adapted its operations by leveraging the Deck Commerce Order Management System (OMS) and ShipEngine to enhance its shipping processes. The strategy included initiatives such as Ship from Store (SFS), curbside pickup, and Buy Online Pick Up in Store (BOPIS), which allowed the company to pivot its 400+ retail locations into additional fulfillment centers within four weeks. The integration of ShipEngine streamlined the shipping label creation process, reducing the time taken from several minutes to mere seconds. As a result, Build-A-Bear experienced a significant increase in ecommerce volumes, with an average of 2,400 orders shipped weekly from stores, effectively doubling their initial goals. This case study serves as a practical example of how retailers can adapt to changing market conditions through technology and innovative fulfillment strategies.