TowneBank Strengthens Merchant Services Program Through Partnership with Deluxe

This case study outlines the partnership between TowneBank and Deluxe, focusing on the enhancements made to TowneBank's merchant services program. The document details the challenges faced by TowneBank with its previous merchant services provider, including inconsistent service, slow response times, and difficulties in retaining merchants. It explains how Deluxe was chosen as a partner due to its advanced tools, dedicated support, and ability to manage multiple portfolios. The case study highlights the successful conversion of merchant portfolios and the acquisition of additional banks, which were supported by Deluxe. Furthermore, it describes a rapid response initiative during a technical issue that affected bill pay customers, showcasing Deluxe's capability to provide efficient solutions. The results of the partnership include increased merchant retention, improved service response times, and enhanced program growth through data-driven insights and marketing support.