2025 Global Digital Marketing Industry Report

This report presents an analysis of the global digital marketing industry based on data from 16,297 verified agency profiles across over 90 countries. It identifies key trends, including the dominance of five countries—United States, India, United Kingdom, Canada, and Australia—which account for 70% of the global agency market. The report outlines the average hourly rates for digital marketing services, revealing that the global average is $97 per hour, with the U.S. average significantly higher at $124 per hour. It also details the most affordable and expensive countries for hiring digital marketing agencies, highlighting the extreme variation in rates. Additionally, the report discusses agency size and performance, noting that 55% of agencies are small businesses, and examines client spending trends, indicating that higher budgets correlate with increased client satisfaction. The methodology section describes the data collection process and the report's open citation policy.