CircuitMess Crowdfunding Campaign Success Case Study

This case study focuses on CircuitMess, a DIY electronic devices company, and its successful crowdfunding campaign for a DIY AI-powered Batmobile. The company, founded in 2017 by Albert Gajšak, aimed to make electronics and programming accessible to everyone. The campaign was launched on Kickstarter and achieved funding in just two hours, raising nearly $390,000. The case study features insights from Mihael Gelo, a Business Development Representative at CircuitMess, who discusses the challenges faced in tracking mentions of the company and products. The solution involved utilizing the media monitoring tool, Determ, which enabled the team to efficiently track online mentions and engage with potential backers. Mihael highlights the tool's user-friendly interface and valuable features, such as engagement rates and influence scores, which facilitated lead generation and improved campaign efficiency. The study concludes with advice for prospective users of Determ regarding preparation and maximizing the tool's potential.