City of Dubrovnik Public Perception Management Case Study

This case study focuses on the City of Dubrovnik, a local self-government unit in Croatia, and its approach to managing public perception. The document outlines the challenges faced by the city, particularly in enhancing the quality of life and public services while implementing capital investments in infrastructure. It highlights the strategic orientation towards sustainable development and the Smart City concept. The case study details how the city utilizes the media monitoring tool, Determ, to gauge public opinion in real-time, which aids in decision-making during crises and improves communication. The mayor emphasizes the importance of this tool in managing the city's operations, especially during the pandemic when tourism was severely impacted. The ability to monitor foreign media and social networks is also noted as critical for the city's international representation. Overall, the case study illustrates the effective use of media monitoring to enhance public engagement and service delivery.