FORUM-ASIA Communications and Media Team Case Study

This case study examines the Communications and Media Team of FORUM-ASIA, a membership-based human rights organization operating in Asia. Established 30 years ago, FORUM-ASIA is headquartered in Bangkok and collaborates with 85 member organizations on various human rights issues. The study highlights the team's evolution from focusing primarily on information sharing to incorporating a strong media component, which includes press releases and media relations. The team utilizes the media monitoring tool, Determ, to track their performance across traditional and social media platforms. The case study outlines the challenges faced before implementing Determ, such as time-consuming manual tracking, and the subsequent improvements in monitoring capabilities. The team reports significant success in achieving a larger share of voice on social media, which they attribute to the insights gained from the tool. Additionally, the case study discusses the impact of Determ on their communication strategies and crisis monitoring, as well as their positive experiences with the software.