HiBob Case Study on PR Impact and Media Monitoring

This case study focuses on HiBob, an HR software company, and features insights from Natalie Homer, the Director of Public Relations. The document outlines the challenges faced by Natalie in proving the impact of PR efforts and the solution she found in Determ, a media monitoring platform. It describes how Determ met her requirements for media coverage, social media insights, and budget considerations. Natalie explains the metrics she uses to report on PR effectiveness, including reach, virality, and influence score. The case study highlights how Determ has transformed her reporting process, allowing her to create customized charts and reports. It also discusses the importance of monitoring mentions in different languages and the value of having a dedicated Customer Success Manager. The document concludes with Natalie's reflections on the cost-benefit ratio of using Determ and her recommendations for potential users, emphasizing the platform's value for both small and large enterprises.