Summary
This case study discusses the experiences of Include, a company based in Croatia that specializes in IoT urban equipment for smart cities. Founded in 2014, Include has developed a range of smart products, including benches and waste management systems, and operates in over 500 cities worldwide. The case study features insights from Ivona Mrvoš, the Marketing Manager, who explains the challenges Include faced in monitoring media mentions of their products. Initially relying on manual searches, they found this approach inefficient. In 2018, they adopted the media monitoring tool, Determ, which has since streamlined their processes. The tool has enabled Include to track industry news, monitor mentions, and conduct market research effectively. Ivona highlights significant benefits, such as improved awareness of industry developments and easier access to feedback about their products. The case study illustrates how Determ has positively impacted Include's business development efforts.
