Leapbit Case Study on Employer Branding Strategy

This case study details Leapbit's use of Determ Reports to enhance its employer branding efforts. Željka Babić, the Chief Marketing Officer of Leapbit, discusses the company's marketing strategy, which focuses on increasing visibility to attract more job applications. The study outlines the challenges faced in the competitive landscape of software development, particularly the shortage of developers. Babić emphasizes the importance of media monitoring in measuring key metrics and understanding public reactions to marketing campaigns. The case study also highlights the significant impact of using Determ, noting a 700% increase in online mentions and a 277% rise in impressions since implementing the tool. Babić describes the efficiency of Determ's reporting features and how they facilitate data-driven decision-making within the company. The insights gained from monitoring competitors have also provided Leapbit with valuable knowledge for content strategy and media placement, reinforcing the necessity of a well-defined media monitoring strategy.