Summary
This case study documents the experiences of blueReport, a media monitoring company based in Switzerland, as they utilize the media monitoring tool Determ. The company provides clients with daily press reviews and long-term media analysis, covering various media sources including online, print, radio, and television. The case study highlights the challenges faced by blueReport, particularly the incompatibility of their existing system with social media platforms. To address these issues, they researched and tested several media monitoring tools before selecting Determ as the most suitable option for their needs. The study outlines the specific requirements that led to this decision, including the ability to track terms and topics, as well as the need for robust data export capabilities. The impact of using Determ is discussed, emphasizing improvements in workflow efficiency and customer support experiences. Feedback from Benjamin Wittig, a Junior Project Manager at blueReport, indicates satisfaction with the tool's functionality and the ongoing development of its features.
