Zadar Tourist Board Media Monitoring Case Study

This case study examines the Zadar Tourist Board's implementation of the Determ media monitoring tool to enhance their online presence and track mentions of the city of Zadar. The board, which promotes Zadar as a tourist destination, faced challenges in manually tracking online mentions, which was time-consuming and inefficient. By adopting Determ in 2019, they improved their ability to identify relevant online articles and posts in real-time, allowing for immediate engagement on social media. The case study details how the tool's automation features have streamlined their workflow, enabling the team to react promptly to online discussions and leverage opportunities for promotion. Additionally, the study highlights the unexpected benefits of using Determ, such as the Influence score and Reach metrics, which assist in filtering and prioritizing content for social media sharing. The Zadar Tourist Board has integrated these metrics into their yearly reporting to evaluate the impact of their promotional efforts effectively.