Improving Member Communication for Labor Unions

This case study details how the International Brotherhood of Electrical Workers (IBEW) enhanced its member communication through the use of DialMyCalls. The document outlines the challenges faced by IBEW in maintaining consistent communication with its 750,000 members, which previously involved labor-intensive methods such as individual phone calls and printed newsletters. Scott Thrower, IBEW President and Assistant Business Manager, recognized the need for a more efficient solution and discovered DialMyCalls, which allowed for automated calls to reach all members simultaneously. The implementation of this system significantly reduced the time spent on communication from twenty hours a week to mere minutes. The ability to schedule messages and utilize a vanity number for calls further improved communication efficiency. As a result, member participation in meetings and events increased, demonstrating the effectiveness of DialMyCalls in facilitating better communication across multiple generations of members. The study concludes that DialMyCalls offers a user-friendly solution for any organization seeking to improve member engagement.