Summary
This guide discusses the impact of including dynamic pricing in paid search ad copy on conversion rates. It outlines how Digible implemented real-time pricing in their ads to assess its effect on performance metrics. The objective was to determine whether displaying monthly rent in ads would qualify potential renters before they visited the site. The findings indicate a significant improvement in key performance indicators when pricing was included in the ad copy. Specifically, ads with pricing achieved a conversion rate of 8.1% compared to 4.04% for ads without pricing, marking an increase of 100.66%. Additionally, the cost per lead decreased by 48.83%, demonstrating enhanced efficiency in ad spending. The guide emphasizes the importance of pricing in qualifying users and improving overall ad performance, suggesting that this strategy can lead to better engagement and conversion outcomes in the context of paid search advertising.
