Blockworks Case Study on Email Trust Enhancement

This case study details the collaboration between Blockworks and DigiCert to enhance email trust and engagement through the implementation of the DigiCert Mark Certificate. Blockworks, a media company based in New York, faced challenges with their email deliverability, particularly with their flagship newsletter, The Breakdown. The company aimed to restore its domain reputation, provide proof of legitimacy to inbox providers, and increase email open rates. By deploying the DigiCert Common Mark Certificate, Blockworks improved the deliverability of their emails to nearly 100% and increased open rates from 20% to over 50%. The case study outlines the steps taken to clean the subscriber list and engage dormant subscribers, resulting in a significant boost in engagement. The document also discusses the importance of brand authenticity and the role of email hygiene in maintaining a positive sender reputation. Overall, the case study illustrates the effectiveness of the Mark Certificate in enhancing email trust and engagement for Blockworks.