UNCLAIMED
Digital Position
Overview
Digital Position is a business services company based in the United States, specializing in advertising and marketing solutions. Founded in 2013, the company employs between 11 to 50 individuals and has reported significant revenue. Digital Position focuses on providing creative strategies to enhance brand visibility and drive sales, as evidenced by their case study involving Daphne the Label. In this instance, the company assisted Daphne in transitioning from an entirely organic sales approach to implementing paid advertising campaigns for the first time. The initial creative efforts were refined to better align with social media platforms, particularly Instagram, by adopting user-generated content (UGC) styles and incorporating social proof elements. This strategic shift resulted in a notable increase in sales and incremental revenue. Digital Position's expertise lies in optimizing creative messaging and performance through testing and adaptation, demonstrating their capability to effectively introduce brands to new customer segments. Their work emphasizes the importance of native advertising and the evolution of creative content in response to audience engagement.