SEO Site Migration Checklist

This guide provides a comprehensive checklist for preparing for site migrations to mitigate potential traffic and ranking losses. It outlines various migration types, including platform switches, domain name changes, and secure site updates, emphasizing the importance of proper planning. The document details the need to benchmark and record current data to compare post-migration performance, focusing on key performance indicators such as keyword rankings and organic traffic. Additionally, it stresses the significance of transferring SEO work from the old site to the new site to maintain optimization efforts. The guide also includes steps for implementing the migration plan, monitoring traffic and site errors during the launch, and addressing any ranking fluctuations that may occur. Finally, it advises on link reclamation strategies to update old URLs and encourages seeking professional assistance if needed.