2025 LGBTQ+ Advertising Report on DEI Trends

This report examines the current state of Diversity, Equity, and Inclusion (DEI) in the context of LGBTQ+ advertising as of 2025. It details the challenges faced by brands during Pride celebrations, particularly the withdrawal of corporate support due to political pressures. The report highlights a significant divide among brands regarding their commitment to LGBTQ+ inclusion, with some companies reaffirming their values while others retreat. It presents findings from a survey of 1,955 U.S. adults, revealing a widespread misunderstanding of DEI concepts among consumers. The report underscores the importance of sustained DEI efforts, noting that 41% of consumers lose trust in brands that retract their commitments. Additionally, it discusses the paradox of consumer demand for LGBTQ+ representation in advertising despite a decline in visibility. The report concludes with recommendations for brands to maintain integrity and consistency in their DEI initiatives to build trust and loyalty among consumers.