Customer and Partner Education for Business Growth

This guide discusses the significance of external learning, particularly customer and partner education, in driving value and growth for organizations. It notes a substantial increase in the number of organizations offering both external and internal learning, rising from 27% in 2020 to 77% in 2023. The document outlines how customer-led growth strategies, which prioritize customer needs and feedback, are essential for business success. It introduces the GEAR framework, which stands for Growth Efficiency, Expansion, Advocacy, and Retention, as a method to enhance profitability and revenue through customer education. The guide emphasizes the importance of building a business case for external learning and identifies various audiences for such training, including customers, sales partners, and resellers. It also addresses the challenges organizations face in implementing effective extended enterprise learning, such as organizational silos and measuring learning effectiveness. Overall, the guide presents a structured approach to developing an effective external education strategy.