Summary
This guide provides a structured approach for nonprofits to reconnect with lapsed donors, aiming to improve donor retention rates, which have remained around 40-45%. It outlines a 7-day framework that includes practical tasks, reflection prompts, and templates to facilitate outreach. The guide emphasizes the importance of understanding donor relationships and encourages fundraisers to start with warm connections. It details the process of identifying lapsed donors using specific reports and suggests prioritizing those who have previously shown strong support. Additionally, the guide offers strategies for effective communication, focusing on authentic engagement rather than pressure. It encourages fundraisers to celebrate every interaction, including rejections, as opportunities for growth. The document aims to empower fundraisers by providing them with tools to approach donor re-engagement with confidence and clarity, ultimately fostering stronger connections and enhancing fundraising efforts.
