Trends in the Marketing Landscape Report

This technical report presents findings from the Dotdigital CMO Tracker, which surveyed over 750 marketing leaders across the UK, US, and Australia. The report identifies four significant themes shaping the marketing landscape: Adaptability, AI divide, Engagement, and Innovation. It emphasizes the necessity for brands to invest in innovation, particularly in automation and AI integration, to remain competitive. The report highlights challenges faced by marketers, including the need for training in AI tools, the importance of enhancing customer experience through personalized content, and the necessity to adapt to evolving regulatory frameworks such as GDPR. The insights aim to guide CMOs in strategic decision-making and navigating complexities in the marketing domain. Additionally, the report discusses the impact of disruptive technologies and market competition on marketing strategies, underscoring the importance of compliance and effective data management in achieving a competitive advantage.