Cox Automotive Car Buyer Journey Study 2025

The document is a report detailing the findings of the Cox Automotive Car Buyer Journey Study for 2025. The study investigates the behaviors and preferences of car buyers, surveying 2,344 respondents who purchased or leased a vehicle in the last year. It highlights key trends in car ownership, including the perception of vehicle ownership costs, the impact of tariffs on purchasing timing, and the growing use of artificial intelligence in the vehicle shopping experience. The report documents that a significant portion of consumers believe vehicle ownership is becoming too expensive, with rising prices across various factors. It also notes that satisfaction levels among new vehicle buyers have reached an all-time high, along with improvements in the shopping process for all buyers. The study concludes with insights about the preferences for omnichannel retail approaches and the ongoing importance of digital tools in the vehicle purchasing process.