Purplle Case Study on Internal Tool Migration

This case study documents Purplle's transition from a fragmented internal tool environment to a streamlined low-code solution. Purplle, a rapidly growing beauty marketplace in India, faced significant operational challenges due to over 600 internal admin panels, many of which were outdated or redundant. The document outlines the company's migration strategy, which involved auditing existing tools, prioritizing essential panels, and implementing a low-code platform using DronaHQ. The migration was executed in phases, focusing on reducing maintenance efforts and improving development speed. Key metrics indicate a substantial reduction in the time required for panel updates, with simple tasks decreasing from days to minutes. The study emphasizes the importance of treating internal tools as critical business assets and highlights the benefits of centralizing development efforts to enhance operational efficiency. It concludes with insights for engineering leaders on managing tech debt and optimizing internal tool structures.