UNCLAIMED
DS Smith
Overview
DS Smith is a United Kingdom-based company founded in 1940, operating within the manufacturing sector with a focus on plastic, packaging, and consumer goods. The company employs over 10,001 individuals and reported revenue of approximately $9 billion. DS Smith engages in research to understand consumer expectations, particularly in the area of packaging. A recent study conducted in collaboration with Toluna surveyed over 2,000 Nordic consumers to gather insights into their perceptions and expectations regarding packaging when shopping both online and in-store. The findings indicate that sustainability remains a significant concern for consumers in the Nordic region, with a notable percentage expressing guilt over receiving unsustainable packaging. The research highlights the importance of information related to sustainability, which consumers seek at various stages of their purchasing journey. Additionally, the study reveals varying levels of awareness regarding different types of sustainable packaging across Nordic countries, underscoring the need for effective communication in this area.