Banking Sector Playbook for Seniors

This guide presents the Banking Sector Playbook focused on supporting seniors in Singapore as the nation transitions into a super-aged society. It outlines the collective responsibility of financial institutions to ensure that older adults can manage their finances effectively and securely. The playbook introduces the SERVE framework, which encompasses five key outcomes: safety from financial abuse and scams, accessibility to financial products and services, financial resilience, recognition of financial arrangements, and community engagement. The document emphasizes the importance of understanding the diverse needs of seniors by identifying three archetypes: healthy and active seniors, those needing targeted support, and those requiring external assistance. Each archetype has tailored recommendations to enhance their financial independence and confidence. The playbook aims to create a more inclusive banking environment that empowers seniors to navigate their financial journeys with dignity and peace of mind.