Banking Trust Index for Singapore 2024 Edition

The document is a research report detailing the findings of the Banking Trust Index for Singapore for the year 2024. It is the fourth annual study conducted to measure public perception and trust in major banks across Singapore. The research involved 3,501 respondents who participated in a survey designed to ensure demographic representation. The report outlines the objective of the study, which is to provide a standardized measurement of trust as well as to track shifts in trust levels over time. The research is underpinned by the efforts of the Conduct & Culture Steering Group, which aims to enhance cultural and conduct standards within the banking industry. Key findings reveal that while trust levels remain strong, there has been a slight shift towards neutral trust. The report also discusses significant factors influencing trust, including ability, integrity, dependability, and purpose, and how they relate to the overall trust in the banking sector in Singapore.