Dstillery Custom AI Audiences Success Story

This case study details the successful implementation of Dstillery's Custom AI Audiences for a leading consumer goods brand specializing in personalized prints and wedding products. The objective was to enhance return on ad spend (ROAS) and reduce customer acquisition cost (CPA) compared to the previous year. The campaigns for both weddings and holidays exceeded expectations, with the wedding campaign achieving a CPA of $137, which was 28% better than the target of $190, while ROAS increased by 58% year-over-year. The holiday campaign also performed well, delivering a CPA of $17, a 37% improvement, and a 43% increase in conversions, alongside a 17% boost in ROAS. The report emphasizes the effectiveness of Dstillery's AI-driven approach, which utilizes first-party data to optimize audience targeting and campaign performance in real-time, demonstrating significant year-over-year improvements in both ROAS and CPA.