Your Transition from Data.com to D&B Optimizer

This guide outlines the transition process from Data.com to D&B Optimizer for Salesforce, following the retirement of Data.com in July 2020. It provides a checklist for users to consider when planning their migration, including assessing current usage, understanding what will be lost, and identifying new opportunities with D&B Optimizer and D&B Hoovers. The document emphasizes the importance of early planning and collaboration with Salesforce and Dun & Bradstreet representatives to ensure a smooth transition. Key features of the replacement solutions are highlighted, such as business firmographics and advanced prospecting capabilities. The guide also advises users to allow sufficient time for the transition, recommending a minimum of 60 days for completion after deciding on a new path. Overall, it serves as a comprehensive resource for organizations to navigate the changes associated with the retirement of Data.com and the adoption of new tools for data enrichment and prospecting.