B2B eCommerce and Portal Trends Report for 2024

This research report examines the impact of online B2B eCommerce and self-service portals for the year 2024. It details findings from a survey of over 400 B2B professionals across the US and Europe, highlighting the growing importance of eCommerce in business strategies. The report outlines that more than two-thirds of B2B firms now offer eCommerce portals, with significant revenue increases attributed to their use. Key benefits identified include 24/7 availability for customers and improved ease of ordering. The report also discusses the necessity for B2B organizations to invest in eCommerce to enhance customer experiences and maintain competitive advantages. It notes that a substantial portion of revenue is derived from eCommerce activities, emphasizing the need for firms to adopt advanced technologies like Product Information Management (PIM) systems to streamline operations. Overall, the report underscores the critical role of eCommerce in shaping future B2B sales and marketing strategies.