2025 Holiday Trends Audience Activation Guide

This guide outlines trends influencing consumer behavior during the 2025 holiday season. It describes key findings from a survey of 1,500 respondents, highlighting consumer sentiment and spending plans, which can assist brands in formulating effective strategies. The report notes that, despite economic pressures, a majority of consumers still intend to spend on holiday gifts, with clothing and accessories as the most desired items. Additionally, it details the timing of holiday shopping, indicating that many consumers plan to complete their purchases before December. The guide further discusses the significance of understanding target audiences, including those who travel for holidays or attend live sports events. It presents Dynata's custom audience solutions and pre-built segments to enhance targeting, allowing brands to connect with consumers effectively during the holiday season. The document serves as a resource for marketers, strategists, and media planners looking to optimize their campaigns and audience engagement during this critical period.