Dynata U.S. Business Panel Segmentation Guide

This guide details the segmentation of the Dynata U.S. Business Panel, which provides access to verified B2B respondents across various business types and industries. It outlines basic attributes such as business type, industry segment, annual revenue, number of employees, and geographic footprint. The document categorizes businesses into sectors including services, manufacturing, retail, and government, among others. It also specifies employment statuses, business titles, and functional roles relevant to the respondents. Additionally, the guide includes information on primary business providers for banking, health insurance, and utilities. This comprehensive segmentation framework is designed to assist in targeting specific respondent groups for market research and data collection purposes. The document serves as a resource for understanding the diversity of the business panel and the characteristics of its members, facilitating effective outreach and engagement strategies.