ESOMAR 37 Questions for Online Sample Providers

This document is a guide that presents a framework for buyers to evaluate the offerings of various online sample providers. It updates the previous ESOMAR publication and introduces a set of questions that identify key issues to consider when selecting a sample provider. The guide emphasizes the importance of a conversation between buyers and providers rather than merely using the questions as a checklist. It outlines the evolution of online sample selection, highlighting the shift towards broader sources and self-service tools. The document also notes the increased complexity in sample quality assurance and the regulatory environment surrounding data protection. Additionally, it discusses the significance of a well-designed research process, including the definition of target populations and the development of effective questionnaires. The guide aims to assist buyers in understanding the diverse range of sample sources and recruitment methods available in the market, ensuring informed decision-making.