ESOMAR's 37 Questions for Sample Providers

This document is a guide that presents a set of 37 questions designed to assist buyers in evaluating online sample providers. The questions aim to identify key issues, establish consistent terminology, and facilitate discussions between buyers and providers. It emphasizes the evolution of online sample selection over the past 25 years, highlighting the shift towards broader sources and self-service tools. The guide also addresses the importance of quality assurance and the regulatory environment affecting sample procurement. Additionally, it notes that while sample quality is crucial, it does not alone ensure reliable research outcomes. The document updates the 2012 ESOMAR publication, providing a framework for assessing various sample offerings. It includes insights into Dynata's experience and methodologies in providing online samples, detailing their recruitment strategies and the diversity of their respondent sources. The guide serves as a comprehensive resource for buyers seeking to understand the complexities of sample sourcing and recruitment in market research.