Green Loyalty Survey Insights on Grocery Shopping

This analytical report presents insights from the Q4 2024 Green Loyalty Survey, revealing how sustainability, wellness, and loyalty influence grocery shopping behaviors among U.S. and Canadian consumers. Conducted by Eagle Eye, the survey of 1,096 adults highlights demographic trends, consumer preferences for eco-friendly products, and the role of loyalty programs in promoting sustainable purchasing decisions. Key findings include the willingness to pay more for sustainable items and the effecti