Mobility-as-a-Service Implementation and Challenges

This document is a guide that outlines the concept of Mobility-as-a-Service (MaaS) and its implications for the travel industry. It defines MaaS as a multimodal and sustainable mobility service that integrates planning and payment to address customers' transport needs. The text discusses the disruption caused by ride-hailing apps like Uber and Lyft, which have led to a shift in how travelers interact with transportation providers. It highlights the impact of the COVID-19 pandemic on public transport usage and the potential of MaaS to provide sustainable alternatives to private car usage. The guide presents examples of existing MaaS platforms, such as the Whim app, and discusses partnerships aimed at enhancing last-mile connectivity. Furthermore, it details the technical challenges of integrating micromobility solutions with existing transport infrastructure and the importance of collaboration among various stakeholders to successfully implement MaaS. The document concludes with a perspective on the future of MaaS and its potential to transform urban travel.