eKincare is an Indian company founded in 2015, operating within the software industry with a focus on human resources software and healthcare solutions. The company employs between 51 and 200 individuals and has reported significant revenue. eKincare specializes in preventive health management, as evidenced by its published document, the "India Inc. Preventive Health Utilisation Report 2026." This report highlights a notable shift in Indian corporate health strategies from traditional reactive care to continuous health management, emphasizing the increasing adoption of preventive and outpatient care (OPD) among employees. The report indicates that younger employees are driving this trend, with a marked rise in the utilization of digital consultations and wellness programs. Key sectors leading this transition include banking, financial services, insurance (BFSI), healthcare, and information technology (IT). The document also discusses engagement trends, noting that while overall participation in preventive health initiatives is increasing, there are disparities among different demographic groups, particularly concerning access for factory and shop-floor workers.