Olivet Nazarene University Enrollment Improvement Case Study

This case study details the strategic initiatives undertaken by Olivet Nazarene University (ONU) to enhance enrollment and achieve significant cost savings. Faced with a declining enrollment trend, the university transitioned to the Ellucian CRM Recruit SaaS system, which unified their disparate enrollment processes. The migration involved consolidating data from multiple systems into a single database, which streamlined the application process for students and improved operational efficiency. The support from Ellucian Professional Services was crucial in managing the data migration and system integration. As a result of these efforts, ONU reported a $1 million savings and a 25% increase in new student enrollment. The introduction of the ONU Plus program further allowed the university to reach students at remote partner locations, aligning with the growing trend of online education. Overall, the initiatives led to record enrollment figures and demonstrated the effectiveness of optimizing enrollment processes.