Elsmere Education Case Study on Sustainable Growth

This case study details the partnership between Elsmere Education and a Carnegie-classified Special Focus Four-Year university aimed at achieving sustainable growth in online Master's programs. The university, with an enrollment of approximately 3,000 students, sought to optimize its online offerings, which had previously struggled to attract students. Elsmere Education implemented a tailored approach focusing on internal capacity building and strategic enrollment growth. Key strategies included data-driven marketing and recruitment, an optimized enrollment process, and the expansion of program offerings to align with market demand. The results were significant, with enrollment increasing from fewer than 10 students to nearly 100 in just one year. By the second year, total enrollment across all online programs surged by 81%. The partnership exemplifies how strategic, technology-enabled solutions can transform online education and drive sustainable growth for institutions.