Crawford & Company's Employee Communications Transformation

This case study outlines Crawford & Company's approach to modernizing its internal communications infrastructure to support its global operations. Faced with challenges from outdated communication tools that resulted in high-volume, low-signal communications, the company selected the EmailOpen platform to enhance usability and segmentation. The implementation of Crawford Weekly, a newsletter designed for employee engagement, marked a shift towards a more intentional communication strategy. The new model emphasizes clarity and consistency, reducing the number of emails sent while increasing engagement metrics significantly. The integration of EmailOpen has streamlined processes, allowing the communications team to focus on strategic content rather than administrative tasks. The case study details how these changes have supported Crawford's growth through innovation and acquisitions, ensuring effective communication across a diverse workforce while maintaining a unified company culture.