Business Value of SAP Emarsys Customer Engagement

This analytical report explores the business value of SAP Emarsys Customer Engagement, highlighting its impact on personalized marketing campaigns and customer lifetime value. Sponsored by SAP and authored by IDC analysts Megan Szurley and Gerry Murray, the report details the benefits of using the platform, including enhanced marketing performance, improved customer satisfaction, and significant financial gains for organizations. Learn how SAP Emarsys empowers marketers to optimize omni-channel