Business Value of SAP Emarsys Customer Engagement

This document is a Business Value White Paper sponsored by SAP, published in October 2023 by IDC. It outlines the capabilities and benefits of the SAP Emarsys Customer Engagement platform, which is designed to empower marketers to deliver personalized, cross-channel marketing campaigns. The paper details the findings from in-depth interviews conducted by IDC with organizations using SAP Emarsys, highlighting the platform's impact on customer lifetime value (CLTV) and overall business performance. The research indicates that customers utilizing SAP Emarsys can achieve significant benefits, including improved personalization of marketing messages, enhanced team performance across various departments, and reduced time to market for new products. The document also discusses the necessity of a consolidated digital marketing infrastructure to manage customer engagement effectively, emphasizing the importance of automation and data-driven strategies. Additionally, it presents firmographics of the interviewed organizations, providing context on their size and market representation.