Business Value of SAP Emarsys Customer Engagement

This white paper presents the business value associated with the SAP Emarsys Customer Engagement platform, as reported by interviewed organizations. It outlines how these organizations achieved significant benefits, including an estimated $4.7 million per year, through enhanced customer engagement and personalized omnichannel campaigns. The findings indicate that 17% of their revenue can be attributed to the platform, which also led to a 22% increase in customer satisfaction. The paper details key performance indicators, such as a 35% increase in marketing team productivity and a 385% ROI over three years. Additionally, it highlights improvements in various operational teams, including IT, sales, and customer success, emphasizing the platform's impact on campaign efficiency and overall organizational productivity. Customer testimonials further illustrate the ease of use and effectiveness of the platform in streamlining marketing processes and reducing the time needed for campaign launches.