This guide outlines three strategies for discovering artificial intelligence (AI) trends applicable across various sectors. The first strategy involves following venture capital funding trends, which can indicate which AI applications are gaining traction in the market. By examining the most funded AI startups, organizations can identify emerging capabilities and the types of data that are becoming increasingly valuable. The second strategy emphasizes listening to insights from leading industry CEOs, as their discussions often reveal priorities and potential threats related to AI adoption. This approach can provide a clearer picture of the industry landscape beyond what is presented in press releases. The third strategy focuses on aligning AI initiatives with existing industry priorities, recognizing that many sectors are still focused on traditional business models. Understanding these priorities can help organizations identify where AI is likely to gain traction. Overall, the guide provides a framework for non-technical professionals to navigate the evolving AI landscape effectively.