New Model for Scalable Services Delivery in SaaS

This whitepaper presents a new model for scalable services delivery in the SaaS economy, focusing on the concept of 'ensourcing.' It outlines the challenges faced by channel partners, including distributors, value-added resellers (VARs), and hyperscalers, in meeting the increasing demand for professional services. The document details how traditional service models often fail due to limitations in capacity, expertise, and the risk of channel conflict. It introduces ensourcing as a solution that allows channel partners to provide high-quality, on-demand professional services while maintaining control over customer relationships and operational costs. The whitepaper emphasizes the importance of aligning services with ISV portfolios and offers a structured approach for channel partners to enhance service delivery through collaboration and strategic partnerships. By leveraging ensourcing, channel partners can improve customer retention, increase revenue, and transform service delivery into a competitive advantage.