Supporting Irish Consumers During Cost-of-Living Crisis

This research report examines how businesses can assist Irish consumers amid the ongoing cost-of-living crisis. It highlights the financial challenges faced by consumers, with a significant portion struggling to cover living expenses and managing their finances. The report details consumer interactions with banks, health insurers, and online retailers, revealing key pain points and preferences for digital services. It emphasizes the importance of personalized digital banking experiences, noting that many consumers are not effectively managing their spending and would benefit from enhanced digital support. Additionally, the report discusses the role of health insurers in providing clear information and simplifying the claims process to help consumers maximize their benefits. The findings indicate a strong consumer desire for improved digital tools and services that can alleviate financial pressures during this challenging period. Recommendations for banks and health insurers focus on enhancing customer engagement and leveraging technology to better meet consumer needs.