Customer-Focused Approach for Software Platform Scaling

This case study details the collaboration between Equal Experts and an Australian-based employee experience software provider aimed at preparing the client's platform for rapid growth and increasing demand. The client faced challenges due to a changing employment landscape, which necessitated a focus on employee retention and satisfaction. To address these challenges, Equal Experts embedded consultants within the client's platform team to demonstrate best practices in event-driven architecture and to enhance the team's technical capabilities. The consultants also emphasized the importance of a customer-focused approach to feature development, which included user research and value-led prioritization. Over a three-month period, the platform team gained the necessary skills and confidence to deliver high-value features efficiently. The study outlines the processes implemented, including the establishment of a clear roadmap for development, which ultimately positioned the client for successful scaling of their platform.