Informa Agribusiness Intelligence Data Platform Development

This document is a case study detailing the development of a new digital platform for Informa's Agribusiness Intelligence division. The objective was to organize thousands of disparate data items into a cohesive system accessible via a customer portal named IEG Vantage. Following a series of mergers and acquisitions, the division faced challenges in managing its data efficiently, leading to time-consuming reporting processes. Equal Experts was engaged to restructure and automate data ingestion, which significantly improved the customer experience. The new platform allows for easier data access, improved search functionality, and the generation of tailored business reports. As a result, subscription renewal rates have increased to nearly 90%, and customer feedback has been overwhelmingly positive. The case study outlines the steps taken to enhance data management and the positive outcomes achieved through the project.