Pret A Manger Mobile App Development Case Study

This case study details Pret A Manger's transition from a web-first strategy to a mobile-first approach for app development. Between 2020 and 2021, Pret launched various digital propositions, including the Pret Coffee Subscription and Pret Pick Up, utilizing a Fast Follow development strategy. This strategy, supported by cloud-native and API-first principles, enabled Pret to scale its mobile web propositions into mobile apps efficiently. The study outlines how real-world data insights led to the decision to pivot towards mobile apps, enhancing customer engagement and experience. It also discusses the complexities of developing for iOS and Android platforms, emphasizing the benefits of a mobile-first approach. The Fast Follow method allowed Pret to mitigate risks and reduce costs by leveraging insights gained during the initial development stages. The case study concludes with the significant impact of mobile app adoption on customer engagement and revenue growth for Pret A Manger.