Summary
This report outlines a geo-personalized campaign developed for a popular US convenience store chain aimed at increasing in-store visits across over 12,000 locations. The campaign's objective was to activate these locations with personalized promotions while maintaining a simple and efficient production process. The approach included the use of dynamic ad tags to deliver localized creatives across various formats, including display and online video. The report details the scalability of the campaign, which allowed for the creation of thousands of unique creatives without additional effort. Furthermore, the campaign's effectiveness was measured through a partnership with InMarket to conduct a foot traffic study, which quantified the increase in store visits. The results indicated a reach of 6.6 million consumers and an incremental increase of 472,000 store visits, showcasing the impact of geo-personalized promotions on driving customer engagement.
